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Tea shared. Problem solved.
WHY ARE WE

FIGHTING THIS FIGHT?

#PROJECTUNLONELY
#YOUMETEANOW

We live in the most technologically connected age in the history of civilization, but rates of loneliness have doubled since the 1980s. Loneliness is creeping into our daily lives – it is hidden, it is unexpected, and it will have a real impact on our mental wellbeing if ignored.

Our Lipton brand purpose is to awaken the world to quality connections to fight hidden loneliness.

According to a long-running Harvard study, those who maintain life-long quality connections among family and friends lived happier, healthier and longer lives.

And why is Lipton fighting this fight?

Because our brand roots and product truth put us in a unique, differentiated position. Lipton is a social brand and has always been a brand that created connections. Our product experience really helps people to be present in the moment. And that is exactly what a quality connection is! It is a genuine connection (online or face to face) where you are present in the moment and feel truly engaged with the other person.

JOIN LIPTON'S

QUALITY CONNECTION
MOVEMENT

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