You. Me. Tea. Now

Project Unlonely

When you ask someone ‘how are you doing’ is it truly an invitation to a genuine conversation or just a polite, superficial gesture? When was the last time you called a friend to wish her ‘happy birthday’ instead just posting on the Facebook wall? How often do you add ‘connecting with a colleague’ to your to-do list at work?

We live in the most technologically connected age in the history of civilisation, but rates of loneliness have doubled since the 1980s. Loneliness is creeping into our daily lives – it is hidden, it is unexpected, and it will have a real impact on our mental wellbeing if ignored.

Our Lipton brand purpose is to awaken the world to quality connections to fight hidden loneliness.

And why is Lipton fighting this fight? Because our brand roots and product truth put us in a unique, differentiated position. Lipton is a social brand and has always been a brand that created connections. Our product experience really helps people to be present in the moment. And that is exactly what a quality connection is! It is a genuine connection (online or face to face) where you are present in the moment and feel truly engaged with the other person.

We want you to partner with us to create quality connections every single day.

Join our quality connections movement.

You. Me. Tea. Now.

WHY ARE WE FIGHTING THIS FIGHT?

Loneliness is a problem that affects 1 in 3 of us, but it doesn’t have to be this way. Lipton is on a mission to find a solution.

BARRIERS TO QUALITY CONNECTIONS

If quality connections are so important, why aren’t we having more of them? Our studies show that there are two main barriers to quality connections.

7-DAY QUALITY CONNECTION CHALLENGE

What’s on your to do list? A chore? A project? A bill to pay? Has connecting with someone made it onto your to-do-list? Not yet? That’s why Lipton is launching the 7-day quality connection challenge.

WHO WE ARE WORKING WITH

We have partnered with experts to guide us as we put our purpose into action.

LIPTON'S

SOCIAL EXPERIMENT

Join Lipton's

QUALITY CONNECTION MOVEMENT

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