We live in the most technologically connected age in the history of civilisation, but rates of loneliness have doubled since the 1980s. Loneliness is creeping into our daily lives – it is hidden, it is unexpected, and it will have a real impact on our mental wellbeing if ignored.
Our Lipton brand purpose is to awaken the world to quality connections to fight hidden loneliness.
And why is Lipton fighting this fight? Because our brand roots and product truth put us in a unique, differentiated position. Lipton is a social brand and has always been a brand that created connections. Our product experience really helps people to be present in the moment. And that is exactly what a quality connection is! It is a genuine connection (online or face to face) where you are present in the moment and feel truly engaged with the other person.
We want you to partner with us to create quality connections every single day.
Join our quality connections movement.