lipton-history
WE KNOW OUR TEA
LIPTON'S HISTORY
Sir Thomas Lipton, born in Glasgow, Scotland in 1850, created such a marketing empire that within a few decades his name became inextricably linked with quality tea.
Thomas Lipton was knighted by Queen Victoria, who made him Sir Thomas Lipton in 1898 at the age of forty-eight.
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In 1890 he set sail for Ceylon in search of the world's finest tea.There he turned the growing of tea into a subtle and noble art, blending teas to create unique and refreshing flavors, that brought him fame and fortune.Under the slogan 'direct from the tea garden to the tea pot', he made tea a popular and approachable drink for everyone high quality but reasonably priced.
Lipton's entry in the tea business was tremendously successful. Lipton Teas were an immediate success in the UK. Sold in three qualities, the top quality, 'Quality No' 1', was sold in a Yellow pack with a red Lipton shield, which to this day typifies the Lipton Yellow Label brand. Lipton teas were also introduced in the US, where success was slower to come as the Americans proved to be resisting tea.
Lipton's entry in the tea business was tremendously successful. Lipton Teas were an immediate success in the UK. Sold in three qualities, the top quality, 'Quality No' 1', was sold in a Yellow pack with a red Lipton shield, which to this day typifies the Lipton Yellow Label brand. Lipton teas were also introduced in the US, where success was slower to come as the Americans proved to be resisting tea.
His passion for perfecting the finest blends of teas took him to the most far flung reaches of the British Empire and earned him the privilege of supplying tea to Queen Victoria as well as to many of the European royal families. At the end of the 19th century he had 300 clerks in London where he had moved his business to from Glasgow in 1891/2, 5000 hands in Ceylon and 150 shops all over England.
To this day, we are pursuing Sir Thomas's aim to make Lipton teas available to consumers around the world. The Lipton teas are his heritage and they are more popular than ever. Sir Thomas Lipton was the first true modern advertiser, ahead of his time. Thanks to him, Lipton is now World Leader and present in more than 150 countries.